Gary Halbert Salute
Salute to the Late Gary Halbert
- Born: 12th June 1938
- Died: 8th April 2007
The Gary Halbert Letter Archives
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It has been said that Gary Halbert at some point in time was the second biggest buyer of space advertising in the U.S. second only to General Motors. It has also been said that Gary used to employ 20 people full time to fill out deposit slips.
I like Gary’s provocative style. I guess that is why he was so successful. He was not worried about who is going to get their nose out of joint because of what he said.
This seems to be a barrier most writers have, that is, trying to please 100% of the readers. On the other hand, being provocative does not involve people pleasing. It is about telling it like it is regardless of what others think about it. This way, the ones that do not like it will not like you but so what, the ones that are left are true followers.