Black hat SEO is a strategy which can a web page or entire site banned search engines. Sneaky redirects are worthless web pages clogging up the search engine indexes with worthless HTML.
Worthless HTML? Yes, there is actually no content on sneaky redirect pages.
There are many different opinions on the subject of Search Engine Optimisation. Many folks will deliver advice which will work to get you top 10 rankings but what is really the difference between Black Hat SEO and White Hat SEO?
Black Hat SEO Examples
There has been many good attempts to define Black Hat SEO. But is there more to it than just:
- Hidden text.
- Keyword stuffing image alt tags and meta tags.
- Making thousands of doorway pages or smart pages.
- Getting backlinks from bad neighbourhoods.
- Making thousands of social media profiles which all backlink to your page?
If you read the webmaster guidelines at Google (link below), you'll notice that sneaky Redirection pages are not welcome. (This does not include the 301 redirect.)
What are Sneaky Redirection Pages?
Sneaky redirection pages are set up in groups of 10 or 20. They all target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking.
They do not contain content that any human would be interested in.
These pages show up high in Search Engine Results Pages (SERPS). When you click on one of these pages from a search engine result, you will be redirected to another page. Usually a high pressure sales page, or an affiliate landing page.
Is this misleading? You bet. Why? Because the page you click on from the SERPS is not the page you actually get to read.
Can Sneaky Redirects a Black Hat SEO tactic?
I think so. The reason being is that if your page is discovered, it does get banned.
Back in the day, they used to be called Smart Pages. These pages are smart when it comes to getting a higher search engine position but they will vanish if another marketer reports your page.
What SEO Strategy Should You Use?
I think that the focus of attention should be to avoid Black Hat SEO if your intention is to keep your site for a long time.
Be aware of the search engine guidelines. If you read conflicting information, think carefully before proceeding.
So whatever SEO tactic people are teaching, I think it would be wise to go and check first to see if there is a risk of crossing over into the black hat arena.