How To Make Your Price Attractive

Reducing To The Ridiculous

As I was getting ready to go to bed the other night, I was watching one of those late night infomercials. It was another one of those weight loss/exercise programs that claimed it has been a secret to the stars for 50 years.

As I was watching, it was lightening struck me!

They stated the same thing every other ad states except in a different way.

Here is what they said:

"After 20 times you will notice a difference and after 30 times your friends will notice a difference."

Now, look at what they really said.

You are suppose to use the system 3 times a week for 10 weeks. 3 times a week for 10 weeks sounds like a lot to me but doing it only 30 times for noticeable difference sounds pretty simple. Even I can do that!

All of a sudden I started thinking of making a countdown board with 30 and then reducing that down by one each time I worked out. I thought, this is awesome. I didn't buy the product but it did make me think.

I started thinking of the power their simple explanation really had and how I can apply that to my business. I was always taught in sales, you must reduce the price to such a small amount that it would be ridiculous for a prospect not to buy.

So I started thinking. If a person bought my eCover software for example and used it 10 times, that means they just reduced their effective cost from $97 for a cover to just $9.70. If they used it 100 times though their cost would only be $.97 for each cover they created.

Pretty neat huh? I just told my prospects that the price is not $97 it is only $.97 per cover! That certainly sounds a lot better and more affordable! Plus it makes sense.

How can you apply this to your business?

Ask yourself, how much can a person save each time they use my product? Or, what does it really cost to use my product? How much time and energy can my product save my customers? How much more money would my customers have spent if they did not have my product?

Your product doesn't have to be software, information products work the same way. Diet products are great products for this formula to work with.

Lose weight for only $.34 a pound!

Think about your product and reduce it to the ridiculous!

About Armand Morin

Armand Morin has been online since 1996 and has sold millions of dollars on and offline. His latest products cater specifically to the ebook industry. Two of his more well known products are eBook Generator and eCover Generator the first ecover software.